The microchip has transformed the way we live. Our lives are increasingly centered around a dizzying array of electronic devices that free up our time and make us more efficient and more effective. New industries seem to spring up on a daily basis hoping to quench the world's seemingly insatiable thirst for innovative technologies instead of demonizing consumption, the Green Earth approach embraces "consumerism": Shopping occupies a critically important role in the continuation of our cherished "American way of life", while significantly bolstering our economy. The time has come to make the responsible retirement of our used goods an integrated part of the acquisition of new goods.